Commentary by Jatin Roper, MD, PGY3, NYU Internal Medicine and Nitin Roper, MSIII, University of Connecticut School of Medicine
Pharmaceutical companies play a vital role in improving the public health through drug discovery. These for-profit entities are in the business of selling their products to physicians and patients. If you’re a physician, the images of drug marketing are ubiquitous: the attractive, vivacious sales representative who always seems happy to see you; the sea of purple tote bags at the last national gastroenterology meeting…





